What is Market Research?
Market Research is a key element within the fields of “marketing information” and “business intelligence”. It links the consumers and the public, to the marketers, through information that is used to identify and define business opportunities as well as potential issues and areas for improvement.
Market Research specifies the information required to address these opportunities and issues. Professionals help design the method for collecting information. They manage and implement the data collection process and they analyse the results and communicate the findings and their implications.
Since 1994, MBA Recherche has been offering value-added field services, providing market research professionals and advertisers with exclusive, powerful, and flexible decision-making tools to support their clients.
We commit to offer our clients high-quality data, in a timely fashion, obtained through the application of proven and recognised market research methodologies and innovative technologies.
At MBA Recherche, we always go the extra mile!
Methodology and Ethics
MBA Recherche is a Gold Seal certified member of the MRIA (Market Research and Intelligence Association) and member of the European Society for Opinion and Market Research (ESOMAR), and as such, proudly adheres to all the codes of conduct and best practices established by these two associations.
Our research projects are executed using the strictest methodological guidelines. Every step of the process is fully documented, and combined with our rigorous quality control procedures, ensure delivery of data that is neutral, objective, accurate, and actionable.