With almost 2 decades of experience both as an industry leading market researcher and focus group moderator, Maxime is an active and recognised leader in his field.
As a formally trained psychosociologist, and with clients spanning the entire spectrum of the business-to-business (B2B) and business-to-consumer (B2C) industries, including alcoholic beverages, cigarettes, food products, financial, public affairs, media and prints as well as medical and pharmaceutical, Maxime’s experience and insight have made him one of the most respected practitioners of qualitative and quantitative research.
His moderating style, based on small group theory, group dynamics, and projective techniques, generates results that are objective, actionable, and reliable. As well, he is versed in the art of ethnographic research.
Maxime is a member in good standing of the Marketing Research and Intelligence Association (MRIA), the Marketing Research Association (MRA), the European Society for Opinion and Market Research (ESOMAR) as well as the User Experience Professionals Association (UXPA). He is also highly involved in various industry initiatives, and was Chair of the MRIA's National Annual Conference held in Montreal in May 2009.