Ethnographic Research

MBA Recherche’s co-president, Maxime Bourbonnais, is by profession a psychosociologist, and as such, MBA Recherche is one of the few research firms in Québec that can offer ethnographic research services through a proprietary six-step research approach called Immersion3.

Ethnographic researchEthnographic research

  • Step 1: Experimentation
  • Step 2: Discovery
  • Step 3: Liberation
  • Step 4: Inspiration
  • Step 5: Creation
  • Step 6: Tasting

Learn more about how the non-traditional approach of Immersion3 can help your business gain new insights.

Download our Immersion 3 presentation: Non-traditional research approaches.